Coca-Cola launched a sparkling beverage with not one, but two flavors in each can. Our challenge: How do we make the creative as bubbly and vibrant as the product? We put a shopper lens on these colorful cans, plus we added in some activation ideas around creating the perfect cocktail with these dynamic duos of flavor.
Aha Roulette: Scan the can in-store and meet the perfect pairings for your sparkling mixed drink.
We branded grab & go utensils in grocery stores to keep Aha top of mind when picking up a quick bite.
We created unique mixing recipes for each Aha flavor and shared our drinkspiration on social.